{"title":"For · Color Care","description":"\u003cp\u003eYou paid for the color. These are the products built to keep it.\u003c\/p\u003e\u003cp\u003eOur Color Care edit is the protect-and-enhance shelf — color-safe formulas that don't trade longevity for shine, or tone for moisture. For blondes, balayage, and highlights: the \u003ca href=\"\/products\/oribe-bright-blonde-shampoo-for-beautiful-color\"\u003eBright Blonde Shampoo\u003c\/a\u003e and \u003ca href=\"\/products\/oribe-bright-blonde-conditioner-for-beautiful-color\"\u003eConditioner\u003c\/a\u003e, the \u003ca href=\"\/products\/oribe-bright-blonde-essential-priming-serum\"\u003eEssential Priming Serum\u003c\/a\u003e, the \u003ca href=\"\/products\/oribe-bright-blonde-sun-lightening-mist\"\u003eSun Lightening Mist\u003c\/a\u003e. For brunettes, redheads, and every other color service: the \u003ca href=\"\/products\/oribe-shampoo-for-beautiful-color\"\u003eShampoo for Beautiful Color\u003c\/a\u003e and \u003ca href=\"\/products\/oribe-conditioner-for-beautiful-color\"\u003eConditioner\u003c\/a\u003e. For natural gray and silver: the \u003ca href=\"\/products\/oribe-silverati-shampoo\"\u003eSilverati Shampoo\u003c\/a\u003e and \u003ca href=\"\/products\/oribe-silverati-conditioner\"\u003eConditioner\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eEvery formula gentle enough for daily use, antioxidant-rich enough to defend against UV, hard water, and oxidation. The same products we hand to guests at the front desk on their way out of a six-week color appointment. Shop the full Color Care edit at Ann Michael Collective.\u003c\/p\u003e","products":[{"product_id":"oribe-bright-blonde-conditioner-for-beautiful-color","title":"Bright Blonde Conditioner for Beautiful Color","description":"\u003ch2\u003eThe luxe conditioner blondes have been waiting for.\u003c\/h2\u003e\n\u003cp\u003eBright Blonde Conditioner for Beautiful Color is the salon-quality conditioner formulated specifically for highlighted, balayage, platinum, gray and silver hair. Soft violet undertones gently maintain cool blonde, while a deeply nourishing emollient base delivers the moisture, slip and shine that lightened hair routinely loses to chemical processing. It's the daily conditioner that doesn't make you choose between cool tone and conditioning.\u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHighlighted, balayage, platinum and double-process blonde hair\u003c\/li\u003e\n\u003cli\u003eGray, white and silver hair (natural or color-treated)\u003c\/li\u003e\n\u003cli\u003eDry, porous, over-processed lightened strands\u003c\/li\u003e\n\u003cli\u003eDaily use following Bright Blonde Shampoo for Beautiful Color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e — gentle ongoing tone maintenance without staining.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Restorative Complex\u003c\/strong\u003e — edelweiss, lychee and watermelon antioxidants with UV filters to protect against color fade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan oil \u0026amp; jojoba ester\u003c\/strong\u003e — replenish lipids stripped by lightener.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed wheat \u0026amp; silk proteins\u003c\/strong\u003e — strengthen porous, fragile blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSulfate-, paraben- and sodium-chloride-free. Color-safe, keratin-safe, vegan, cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing, squeeze excess water from hair.\u003c\/li\u003e\n\u003cli\u003eApply generously mid-shaft to ends; comb through with a wide-tooth comb.\u003c\/li\u003e\n\u003cli\u003eLet sit 2–3 minutes for daily use, or 5 minutes for added tone maintenance.\u003c\/li\u003e\n\u003cli\u003eRinse with cool water to seal the cuticle.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use this daily?\u003c\/summary\u003e\u003cp\u003eYes — daily use is safe and recommended for color-treated blondes. The violet pigments are gentle and conditioning.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eDo I have to pair it with the matching purple shampoo?\u003c\/summary\u003e\u003cp\u003eNo, you can pair it with any Oribe shampoo. But for maximum tone maintenance, run the Bright Blonde shampoo + conditioner duo.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it weigh my hair down?\u003c\/summary\u003e\u003cp\u003eNo. The formula is rich but rinses clean. Fine blonde hair tolerates it well when applied mid-shaft to ends.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it safe on keratin-treated blonde hair?\u003c\/summary\u003e\u003cp\u003eYes — sulfate- and sodium-chloride-free, safe for keratin-treated hair.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it turn my hair purple if I use it daily?\u003c\/summary\u003e\u003cp\u003eNo — the pigment load in the conditioner is much gentler than in the shampoo, designed for daily maintenance without over-depositing.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it color-safe for highlights?\u003c\/summary\u003e\u003cp\u003eYes — it's specifically formulated for highlighted and balayage hair, with UV filters to prevent color fade.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003e\u003cstrong\u003ePairs With:\u003c\/strong\u003e Bright Blonde Shampoo for Beautiful Color, Bright Blonde Radiance \u0026amp; Repair Treatment, Gold Lust Nourishing Hair Oil.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460808376401,"sku":"400091ASD","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/400091-0_b78a1202-f6a1-42dc-a871-3869972a7669.jpg?v=1777944064"},{"product_id":"oribe-conditioner-for-beautiful-color","title":"Conditioner for Beautiful Color","description":"\u003cp\u003eThis rich, restorative conditioner extends the life of your dye while soothing over-processed, color-treated hair (you know who you are). Enhanced environmental protection keeps color-sapping UV rays at bay.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOffers intense moisture and repair\u003c\/li\u003e\n\u003cli\u003eFortifies over-processed and chemically-treated hair\u003c\/li\u003e\n\u003cli\u003eRestorative moisturizers target damaged areas first\u003c\/li\u003e\n\u003cli\u003ePreserves color and enhances vibrancy\u003c\/li\u003e\n\u003cli\u003eProtects hair against color fading caused by UV damage and environmental pollutants\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460808802385,"sku":"400037ASA","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/1200Wx1200H-400037_1944be89-2797-4ac7-acb8-1aaf4864bc4c.jpg?v=1777944068"},{"product_id":"oribe-shampoo-for-beautiful-color","title":"Shampoo for Beautiful Color","description":"\u003cp\u003eAn ultra-gentle cleanser for ultra-beautiful color. Extend the bright, happy life of your dye with high-tech ingredients that target damaged areas for intense moisture treatment and protect your hue from the elements.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePreserves color\u003c\/li\u003e\n\u003cli\u003eProtects against the color-depleting effects of environmental pollutants and the sun\u003c\/li\u003e\n\u003cli\u003eGentle cleanser\u003c\/li\u003e\n\u003cli\u003eFortifies over-processed and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460813914193,"sku":"400084ASA","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/Screenshot_2026-05-20_220259.png?v=1779329253"},{"product_id":"oribe-silverati-conditioner","title":"Silverati Conditioner","description":"\u003cp\u003eFind the silver lining. Specially formulated for grey and white strands, our brightening, intensely-hydrating conditioner banishes dullness and yellow tones while restoring youthfulness, elasticity and shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrightens grey, silver and cool strands while eliminating yellow tones\u003c\/li\u003e\n\u003cli\u003eConditions dry, aging hair\u003c\/li\u003e\n\u003cli\u003eRestores elasticity and flexibility to brittle strands\u003c\/li\u003e\n\u003cli\u003eSmoothes hair for easy detangling\u003c\/li\u003e\n\u003cli\u003eAdds vibrancy and shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460814143569,"sku":"400031ASA","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/1200Wx1200H-400031_53fa3048-1af1-4ef7-8415-af64822b0adf.jpg?v=1777944137"},{"product_id":"oribe-silverati-shampoo","title":"Silverati Shampoo","description":"\u003cp\u003eStay sterling. Specially formulated for grey and white strands, our illuminating shampoo undoes dullness and yellow tones, revealing softer, brighter, perpetually vibrant hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDefends against environmental stress factors\u003c\/li\u003e\n\u003cli\u003eSoftens and tames aging hair while improving elasticity\u003c\/li\u003e\n\u003cli\u003eGently cleanses hair without drying\u003c\/li\u003e\n\u003cli\u003eBrightens grey and silver strands while eliminating yellow tones\u003c\/li\u003e\n\u003cli\u003eProtects and strengthens\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460814176337,"sku":"400060ASC","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/1200Wx1200H-400060_047e616a-2844-4957-983e-32ff5ced4124.jpg?v=1777944138"},{"product_id":"oribe-bright-blonde-shampoo-for-beautiful-color","title":"Bright Blonde Shampoo for Beautiful Color","description":"\u003ch2\u003eThe violet-toned shampoo that keeps blonde bright, never brassy.\u003c\/h2\u003e\n\u003cp\u003eBright Blonde Shampoo for Beautiful Color is Oribe's purple shampoo for highlighted, balayage, platinum, gray and silver hair — formulated to neutralize yellow and brass tones while gently cleansing color-treated hair. Unlike the harsh, blue-black drugstore toning shampoos that leave hair feeling stripped, Bright Blonde delivers tone correction in a luxurious, conditioning, sulfate-free base that protects the color you paid for.\u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHighlighted, balayage, platinum and double-process blonde hair\u003c\/li\u003e\n\u003cli\u003eNatural and color-treated gray, white and silver hair\u003c\/li\u003e\n\u003cli\u003eBrunettes with brassy highlights or copper-leaning warmth\u003c\/li\u003e\n\u003cli\u003eAnyone extending the life of an in-salon toner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e — neutralize yellow and brass on the color wheel; deposit pigment gently to extend cool blonde tones between salon visits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Restorative Complex\u003c\/strong\u003e — Oribe's signature edelweiss, lychee and watermelon antioxidant blend, with UV filters specifically tuned to protect light hair from sun fade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed wheat protein\u003c\/strong\u003e — strengthens fragile, over-processed blonde strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin \u0026amp; panthenol\u003c\/strong\u003e — hydrate hair that's lost moisture to lightening service.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSulfate-, paraben- and sodium-chloride-free. Color-safe, keratin-safe, vegan, cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly. Apply a quarter-sized amount to the scalp.\u003c\/li\u003e\n\u003cli\u003eLather and let the formula sit on the hair for 3–5 minutes for maximum tone correction.\u003c\/li\u003e\n\u003cli\u003eFor very brassy hair, extend dwell time to 10 minutes (test on a small section first to gauge intensity).\u003c\/li\u003e\n\u003cli\u003eRinse with cool water. Follow with Bright Blonde Conditioner for Beautiful Color.\u003c\/li\u003e\n\u003cli\u003eUse 1–2× per week as a tone-maintenance step, alternating with your daily Oribe shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003eHow often should I use a purple shampoo?\u003c\/summary\u003e\u003cp\u003e1–2× per week is the right cadence for most blondes. Daily use can over-deposit pigment and leave hair looking dull or lavender-tinged.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it turn my hair purple?\u003c\/summary\u003e\u003cp\u003eNot when used as directed. If you leave it on for 15+ minutes on porous hair, you may see temporary cool-toned cast — it rinses out within 1–2 normal washes.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use it on gray or silver hair?\u003c\/summary\u003e\u003cp\u003eYes — Bright Blonde is one of the most popular toning shampoos for natural gray and silver hair to maintain cool, ash tones and neutralize yellowing.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it safe to leave on for 10 minutes?\u003c\/summary\u003e\u003cp\u003eYes for healthy hair. Start with 3–5 minutes and increase only if you need more tone correction. Always rinse cool.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it dry out my hair like cheaper purple shampoos?\u003c\/summary\u003e\u003cp\u003eNo — the sulfate-free base and Bio-Restorative Complex keep the hair conditioned while it tones, which is the headline difference vs drugstore purple shampoo.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use it on highlights only, not full blonde?\u003c\/summary\u003e\u003cp\u003eYes — it's frequently used by brunettes with balayage or copper-leaning highlights to keep tones cool.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003e\u003cstrong\u003ePairs With:\u003c\/strong\u003e Bright Blonde Conditioner for Beautiful Color, Bright Blonde Radiance \u0026amp; Repair Treatment, Gold Lust Nourishing Hair Oil.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59547309965393,"sku":"400157ASA","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/400157.jpg?v=1779331364"}],"url":"https:\/\/shop.annmichaelcollective.com\/collections\/for-color-care.oembed","provider":"Ann Michael Collective","version":"1.0","type":"link"}