{"title":"Hair Alchemy","description":"\u003cp\u003eHair Alchemy is what Oribe built for the hair that's been through it — the bleached, the broken, the back-of-the-shower-shelf shampoo that never quite did the work.\u003c\/p\u003e\u003cp\u003eThis is a strengthening system, not a single product. The four-step ritual — \u003ca href=\"\/products\/oribe-hair-alchemy-resilience-shampoo\"\u003eResilience Shampoo\u003c\/a\u003e, \u003ca href=\"\/products\/oribe-hair-alchemy-resilience-conditioner\"\u003eResilience Conditioner\u003c\/a\u003e, the weekly \u003ca href=\"\/products\/oribe-hair-alchemy-strengthening-masque\"\u003eStrengthening Masque\u003c\/a\u003e, and the leave-in \u003ca href=\"\/products\/oribe-hair-alchemy-fortifying-treatment-serum\"\u003eFortifying Treatment Serum\u003c\/a\u003e — is built around Oribe's proprietary HyaPlex technology, which reinforces the hair's inner bonds while the surface gets the kind of conditioning that actually lasts past the next blow-dry. The \u003ca href=\"\/products\/oribe-hair-alchemy-heatless-styling-balm\"\u003eHeatless Styling Balm\u003c\/a\u003e finishes the set for low-heat days.\u003c\/p\u003e\u003cp\u003eBuilt for fine, fragile, color-compromised hair. Trusted by the stylists at Ann Michael Collective for clients who book lift, gloss, and color every six weeks and refuse to let their hair pay the bill. Shop the full Hair Alchemy ritual — or start with the \u003ca href=\"\/products\/oribe-hair-alchemy-discovery-collection\"\u003eDiscovery Collection\u003c\/a\u003e to trial all four.\u003c\/p\u003e","products":[{"product_id":"oribe-hair-alchemy-discovery-collection","title":"Hair Alchemy Discovery Collection","description":"\u003cp\u003eReveal hair’s supernatural strength with the Hair Alchemy Collection. The Resilience Shampoo and Conditioner strengthen fragile strands from the inside out, while delivering a surge of moisture to replenish elasticity. The Fortifying Treatment Serum shields and reinforces fragile hair, preventing breakage and encouraging length. (Value $73)\u003c\/p\u003e\n\u003cp\u003eThis set includes:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHair Alchemy Resilience Shampoo (Travel, 2.5 oz)\u003c\/li\u003e\n\u003cli\u003eHair Alchemy Resilience Conditioner (Travel, 1.7 oz)\u003c\/li\u003e\n\u003cli\u003eHair Alchemy Treatment Serum (Travel, 2.5 oz)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460811522129,"sku":"402340AS","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/402340.jpg?v=1777944099"},{"product_id":"oribe-hair-alchemy-fortifying-treatment-serum","title":"Hair Alchemy Fortifying Treatment Serum","description":"\u003cp\u003eDiscover hair’s ultimate strength. This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein with phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Imagine invincible hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrevents breakage and hair fall caused by brushing and styling, encouraging length over time\u003c\/li\u003e\n\u003cli\u003eForms a scaffold around each hair fiber to protect from external aggressors\u003c\/li\u003e\n\u003cli\u003eReinforces and strengthens fragile hair from the inside out\u003c\/li\u003e\n\u003cli\u003eHydrates strands, locks in moisture and enhances softness\u003c\/li\u003e\n\u003cli\u003eImproves the tensile strength and elasticity of each hair strand\u003c\/li\u003e\n\u003cli\u003eProvides 450° F heat protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460811587665,"sku":"402245AS","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/401859-0.jpg?v=1777944100"},{"product_id":"oribe-hair-alchemy-heatless-styling-balm","title":"Hair Alchemy Heatless Styling Balm","description":"\u003cp\u003eStyle au naturel. This lightweight balm, formulated for fine-to-medium strands, defines heatless styles and air-dried waves alike. Our Curative Blend strengthens fragile hair while fermented yerba mate extract adds a healthy, glossy shine. Hair is left fortified, frizz-free, and touchably soft.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreates lasting styles without the need for heat\u003c\/li\u003e\n\u003cli\u003eLeaves hair defined and polished with touchably-soft hold\u003c\/li\u003e\n\u003cli\u003eImparts a healthy shine while smoothing frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eStrengthens fragile, weak hair to prevent and reduce breakage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460811653201,"sku":"402400AS","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/402400-0_d0f32fdf-18eb-44af-b0ba-4f489347a9c3.jpg?v=1777944102"},{"product_id":"oribe-hair-alchemy-resilience-conditioner","title":"Hair Alchemy Resilience Conditioner","description":"\u003ch2\u003eThe bond-building conditioner that turns fragile hair resilient.\u003c\/h2\u003e\n\u003cp\u003eHair Alchemy Resilience Conditioner is the second half of Oribe's bond-rebuilding system — a rich, deeply slippery conditioner that locks in the reparative work of Hair Alchemy Resilience Shampoo. Bis-aminopropyl diglycol dimaleate and multi-protein actives continue rebuilding the inside of the hair shaft, while emollient lipids restore softness, shine and combability to hair that's been compromised by chemical service or daily heat.\u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHair that breaks, snaps mid-shaft, or feels gummy when wet\u003c\/li\u003e\n\u003cli\u003ePost-bleach, post-balayage, post-keratin recovery\u003c\/li\u003e\n\u003cli\u003eFine, fragile color-treated hair that needs strengthening, not just moisture\u003c\/li\u003e\n\u003cli\u003eDaily use alongside Hair Alchemy Resilience Shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBis-aminopropyl diglycol dimaleate\u003c\/strong\u003e — bond-rebuilding active that reconnects disulfide bonds broken by chemical service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed pea, rice \u0026amp; soy proteins\u003c\/strong\u003e — strengthen the cortex against further breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehentrimonium \u0026amp; cetearyl alcohol\u003c\/strong\u003e — premium conditioning agents that give the formula its salon-quality slip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Restorative Complex\u003c\/strong\u003e — antioxidant defense from edelweiss, lychee and watermelon extracts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSulfate-, paraben- and sodium-chloride-free. Color-safe, keratin-safe, vegan, cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing with Hair Alchemy Resilience Shampoo, gently squeeze water from hair.\u003c\/li\u003e\n\u003cli\u003eApply a generous amount from mid-shaft to ends; for very compromised hair, work down to the scalp.\u003c\/li\u003e\n\u003cli\u003eComb through with a wide-tooth comb. Let it sit for 2–3 minutes for the bond-building actives to work.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water to seal the cuticle.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003eDo I need to use it with the matching shampoo?\u003c\/summary\u003e\u003cp\u003eFor full bond-building results, yes — the system is engineered as a pair. But it pairs beautifully with any Oribe shampoo and is safe on top of color and keratin services.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow quickly will I see less breakage?\u003c\/summary\u003e\u003cp\u003eMost users feel a difference in detangling and combing within 1–2 uses. Visible reduction in breakage compounds over 4–6 weeks.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it color-safe?\u003c\/summary\u003e\u003cp\u003eYes — sulfate-free, sodium-chloride-free, pH-balanced for color-treated hair.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it weigh down fine hair?\u003c\/summary\u003e\u003cp\u003eNo. The formula is reparative but rinses clean. Fine hair should focus application on mid-shaft to ends.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow is it different from Gold Lust Repair \u0026amp; Restore Conditioner?\u003c\/summary\u003e\u003cp\u003eGold Lust is about hydration, slip and color preservation. Hair Alchemy is about internal bond rebuilding for actively-breaking hair. Use Hair Alchemy first if strength is your priority.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I leave it on longer for deeper treatment?\u003c\/summary\u003e\u003cp\u003eYes — 5–10 minutes with a warm towel amplifies penetration. For deeper repair, use Hair Alchemy Strengthening Masque 1–2× per week.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003e\u003cstrong\u003ePairs With:\u003c\/strong\u003e Hair Alchemy Resilience Shampoo, Hair Alchemy Strengthening Masque, Hair Alchemy Fortifying Treatment Serum.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"7.1oz","offer_id":59460811980881,"sku":"401854AS","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":59460812013649,"sku":"402157AS","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/401854-0.jpg?v=1777944102"},{"product_id":"oribe-hair-alchemy-resilience-shampoo","title":"Hair Alchemy Resilience Shampoo","description":"\u003ch2\u003eThe bond-strengthening shampoo built for fragile, breakage-prone hair.\u003c\/h2\u003e\n\u003cp\u003eHair Alchemy Resilience Shampoo is Oribe's reparative cleanser for hair that's lost its strength — fragile, brittle, breaking, mid-shaft snapping. A gentle sulfate-free lather is fortified with the Hair Alchemy Bond Building Complex, a system of bis-aminopropyl diglycol dimaleate and proteins that reinforce the hair from the inside while it cleans. Hair feels measurably stronger, smoother and more resilient after the first wash.\u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrittle, breakage-prone, mid-shaft snapping hair\u003c\/li\u003e\n\u003cli\u003ePost-chemical-service recovery (bleach, color, lightener, relaxer)\u003c\/li\u003e\n\u003cli\u003eHeat-damaged hair from daily styling\u003c\/li\u003e\n\u003cli\u003eFine hair that has been over-processed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBis-aminopropyl diglycol dimaleate\u003c\/strong\u003e — the bond-building active that helps reconnect broken disulfide bonds inside the hair shaft (the same class of chemistry that powers professional bond-builders).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed pea, rice \u0026amp; soy proteins\u003c\/strong\u003e — reinforce the cortex and reduce breakage during combing and styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin \u0026amp; provitamin B5 (panthenol)\u003c\/strong\u003e — pull moisture into the cuticle, restoring elasticity to dry, snappy hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Restorative Complex\u003c\/strong\u003e — Oribe's antioxidant signature blend of edelweiss, lychee and watermelon.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSulfate-, paraben- and sodium-chloride-free. Color-safe, keratin-safe, vegan, cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a quarter-sized amount to the scalp and lather; let the lather travel down the lengths.\u003c\/li\u003e\n\u003cli\u003eMassage the scalp for 30–60 seconds — the bond-building actives need contact time to work.\u003c\/li\u003e\n\u003cli\u003eRinse and follow with Hair Alchemy Resilience Conditioner. Use Hair Alchemy Strengthening Masque 1–2× per week for compounded results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003eIs this a bond-builder like Olaplex?\u003c\/summary\u003e\u003cp\u003eIt uses bis-aminopropyl diglycol dimaleate, the same class of bond-building chemistry, in a salon-quality daily cleanser format. It does work in the same family of bond repair — though it's a daily wash, not a single-step bond treatment.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow quickly will I see results?\u003c\/summary\u003e\u003cp\u003eMost users report visibly reduced breakage and improved smoothness within 2–4 washes. Maximum bond-rebuilding results compound over 4–6 weeks of consistent use.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it color-safe?\u003c\/summary\u003e\u003cp\u003eYes. Sulfate-free, sodium-chloride-free, pH-balanced for color-treated hair.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow is Hair Alchemy different from Gold Lust?\u003c\/summary\u003e\u003cp\u003eGold Lust focuses on hydration, shine and antioxidant defense for color-treated hair. Hair Alchemy focuses on internal bond rebuilding for hair that's actively breaking. Use Hair Alchemy when strength is the priority; Gold Lust when shine and color preservation are.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use it daily?\u003c\/summary\u003e\u003cp\u003eYes — designed for daily or every-other-day use depending on your wash routine.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it weigh down fine hair?\u003c\/summary\u003e\u003cp\u003eNo. The formula is reparative but rinses clean, and is one of the few bond-building shampoos that works on fine hair without flattening it.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003e\u003cstrong\u003ePairs With:\u003c\/strong\u003e Hair Alchemy Resilience Conditioner, Hair Alchemy Strengthening Masque, Hair Alchemy Fortifying Treatment Serum.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"8.5oz","offer_id":59460812243025,"sku":"401850AS","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":59460812275793,"sku":"402156AS","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/401850-0.jpg?v=1777944103"},{"product_id":"oribe-hair-alchemy-strengthening-masque","title":"Hair Alchemy Strengthening Masque","description":"\u003ch2\u003eThe professional-grade bond rebuilder you can use at home.\u003c\/h2\u003e\n\u003cp\u003eHair Alchemy Strengthening Masque is the deepest reparative treatment in Oribe's Hair Alchemy line — a rich, 5-minute weekly treatment formulated with a clinically meaningful dose of bond-building chemistry, fortifying proteins and emollient lipids. Designed for hair pushed past its limit by bleach, color, heat or relaxer, it visibly restores strength, elasticity and softness from the very first use.\u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSeverely damaged, breaking, or chemically over-processed hair\u003c\/li\u003e\n\u003cli\u003ePost-bleach, post-double-process, post-keratin recovery\u003c\/li\u003e\n\u003cli\u003eHair that's lost elasticity (stretchy when wet, gummy when soaked)\u003c\/li\u003e\n\u003cli\u003eWeekly maintenance for chronically heat-styled hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBis-aminopropyl diglycol dimaleate\u003c\/strong\u003e — bond-rebuilding active dosed at higher concentration than in the daily conditioner.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed quinoa, rice, pea \u0026amp; soy proteins\u003c\/strong\u003e — multi-source protein matrix to rebuild the cortex.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea butter, mango butter \u0026amp; murumuru butter\u003c\/strong\u003e — heavy-hitting emollients that rebuild the cuticle's lipid layer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan \u0026amp; jojoba oils\u003c\/strong\u003e — deeply nourishing for ends and lengths without weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSulfate-, paraben- and sodium-chloride-free. Color-safe, keratin-safe, vegan, cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eShampoo with Hair Alchemy Resilience Shampoo and squeeze out excess water.\u003c\/li\u003e\n\u003cli\u003eApply a generous, even layer from mid-shaft to ends; for extremely damaged hair, distribute through the full length.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5–10 minutes. For an intensive treatment, cover with a shower cap and apply gentle heat for up to 20 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water. Use 1–2× per week, in place of conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003eHow often should I use it?\u003c\/summary\u003e\u003cp\u003e1–2× per week for most damage levels. For severely compromised hair in the first month post-service, up to 3× per week.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use it instead of in-salon bond treatments?\u003c\/summary\u003e\u003cp\u003eIt's a powerful at-home bond-building treatment that bridges between salon services. For severely damaged hair, your stylist may still recommend an in-chair professional treatment in addition to weekly home use.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it replace my conditioner?\u003c\/summary\u003e\u003cp\u003eOn masque days, yes. On regular wash days, follow shampoo with Hair Alchemy Resilience Conditioner.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it safe for color-treated hair?\u003c\/summary\u003e\u003cp\u003eYes — it's specifically designed to repair the damage caused by color, lightener and chemical service.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow quickly will I see results?\u003c\/summary\u003e\u003cp\u003eMost users notice softer, less-breakage-prone hair after the first use. Maximum bond-rebuilding results compound over 4–6 weeks.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I leave it on overnight?\u003c\/summary\u003e\u003cp\u003eIt's designed for 5–20 minute use. Leaving overnight isn't harmful but won't deliver additional benefit beyond 20 minutes of contact time.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003e\u003cstrong\u003ePairs With:\u003c\/strong\u003e Hair Alchemy Resilience Shampoo, Hair Alchemy Resilience Conditioner, Gold Lust Nourishing Hair Oil.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460812341329,"sku":"402113AS","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/402113-0.jpg?v=1777944105"}],"url":"https:\/\/shop.annmichaelcollective.com\/collections\/hair-alchemy.oembed","provider":"Ann Michael Collective","version":"1.0","type":"link"}