{"product_id":"oribe-bright-blonde-shampoo-for-beautiful-color","title":"Bright Blonde Shampoo for Beautiful Color","description":"\u003ch2\u003eThe violet-toned shampoo that keeps blonde bright, never brassy.\u003c\/h2\u003e\n\u003cp\u003eBright Blonde Shampoo for Beautiful Color is Oribe's purple shampoo for highlighted, balayage, platinum, gray and silver hair — formulated to neutralize yellow and brass tones while gently cleansing color-treated hair. Unlike the harsh, blue-black drugstore toning shampoos that leave hair feeling stripped, Bright Blonde delivers tone correction in a luxurious, conditioning, sulfate-free base that protects the color you paid for.\u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHighlighted, balayage, platinum and double-process blonde hair\u003c\/li\u003e\n\u003cli\u003eNatural and color-treated gray, white and silver hair\u003c\/li\u003e\n\u003cli\u003eBrunettes with brassy highlights or copper-leaning warmth\u003c\/li\u003e\n\u003cli\u003eAnyone extending the life of an in-salon toner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e — neutralize yellow and brass on the color wheel; deposit pigment gently to extend cool blonde tones between salon visits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Restorative Complex\u003c\/strong\u003e — Oribe's signature edelweiss, lychee and watermelon antioxidant blend, with UV filters specifically tuned to protect light hair from sun fade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed wheat protein\u003c\/strong\u003e — strengthens fragile, over-processed blonde strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin \u0026amp; panthenol\u003c\/strong\u003e — hydrate hair that's lost moisture to lightening service.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSulfate-, paraben- and sodium-chloride-free. Color-safe, keratin-safe, vegan, cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly. Apply a quarter-sized amount to the scalp.\u003c\/li\u003e\n\u003cli\u003eLather and let the formula sit on the hair for 3–5 minutes for maximum tone correction.\u003c\/li\u003e\n\u003cli\u003eFor very brassy hair, extend dwell time to 10 minutes (test on a small section first to gauge intensity).\u003c\/li\u003e\n\u003cli\u003eRinse with cool water. Follow with Bright Blonde Conditioner for Beautiful Color.\u003c\/li\u003e\n\u003cli\u003eUse 1–2× per week as a tone-maintenance step, alternating with your daily Oribe shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003eHow often should I use a purple shampoo?\u003c\/summary\u003e\u003cp\u003e1–2× per week is the right cadence for most blondes. Daily use can over-deposit pigment and leave hair looking dull or lavender-tinged.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it turn my hair purple?\u003c\/summary\u003e\u003cp\u003eNot when used as directed. If you leave it on for 15+ minutes on porous hair, you may see temporary cool-toned cast — it rinses out within 1–2 normal washes.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use it on gray or silver hair?\u003c\/summary\u003e\u003cp\u003eYes — Bright Blonde is one of the most popular toning shampoos for natural gray and silver hair to maintain cool, ash tones and neutralize yellowing.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it safe to leave on for 10 minutes?\u003c\/summary\u003e\u003cp\u003eYes for healthy hair. Start with 3–5 minutes and increase only if you need more tone correction. Always rinse cool.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it dry out my hair like cheaper purple shampoos?\u003c\/summary\u003e\u003cp\u003eNo — the sulfate-free base and Bio-Restorative Complex keep the hair conditioned while it tones, which is the headline difference vs drugstore purple shampoo.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use it on highlights only, not full blonde?\u003c\/summary\u003e\u003cp\u003eYes — it's frequently used by brunettes with balayage or copper-leaning highlights to keep tones cool.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003e\u003cstrong\u003ePairs With:\u003c\/strong\u003e Bright Blonde Conditioner for Beautiful Color, Bright Blonde Radiance \u0026amp; Repair Treatment, Gold Lust Nourishing Hair Oil.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59547309965393,"sku":"400157ASA","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/400157.jpg?v=1779331364","url":"https:\/\/shop.annmichaelcollective.com\/products\/oribe-bright-blonde-shampoo-for-beautiful-color","provider":"Ann Michael Collective","version":"1.0","type":"link"}