{"product_id":"oribe-eternal-curls-moisturizing-shampoo","title":"Eternal Curls Moisturizing Shampoo","description":"\u003ch2\u003eThe shampoo curls have been quietly waiting for.\u003c\/h2\u003e\n\u003cp\u003eEternal Curls Moisturizing Shampoo is Oribe's hydration-first, sulfate-free cleanser engineered for curl patterns 2A through 4C. A creamy, low-foam lather respects the curl's natural oils while gently lifting product buildup, leaving hair springy, defined and ready to drink up conditioner. The result: curls that bounce with intention instead of frizzing into chaos.\u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWavy, curly and coily hair (curl patterns 2A through 4C)\u003c\/li\u003e\n\u003cli\u003eDry, frizz-prone, thirsty curls\u003c\/li\u003e\n\u003cli\u003eColor-treated curl patterns\u003c\/li\u003e\n\u003cli\u003eAnyone transitioning to a curly-girl-friendly routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin \u0026amp; sodium PCA\u003c\/strong\u003e — humectants that pull water into the cortex, the foundation of every soft, defined curl.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHibiscus flower extract\u003c\/strong\u003e — naturally rich in amino acids that promote curl elasticity and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMurumuru \u0026amp; cupuaçu butters\u003c\/strong\u003e — Amazonian emollients that condition without weight on curly textures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Restorative Complex\u003c\/strong\u003e — Oribe's signature antioxidant defense from edelweiss, lychee and watermelon.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSulfate-, paraben- and sodium-chloride-free. Curly-girl-friendly. Color-safe, keratin-safe, vegan, cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSaturate curls thoroughly with warm water — curls drink water before they accept product.\u003c\/li\u003e\n\u003cli\u003eApply a generous amount to the scalp and massage gently with fingertips, not nails.\u003c\/li\u003e\n\u003cli\u003eLet the lather travel down the lengths on the rinse — don't scrub the curl body.\u003c\/li\u003e\n\u003cli\u003eRinse and follow with Eternal Curls Intense Conditioner; for severely dry curls, use Eternal Curls Deep Treatment Masque weekly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it curly-girl-method compliant?\u003c\/summary\u003e\u003cp\u003eYes — sulfate-free, silicone-free, and tuned for the hydration-first protocols curly-girl routines depend on.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it work on 4B\/4C coils?\u003c\/summary\u003e\u003cp\u003eYes — the murumuru and cupuaçu butter content gives it the slip and moisture density coily textures need. Many 4B\/4C users pair it with a co-wash conditioner.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow often should I shampoo curls with this?\u003c\/summary\u003e\u003cp\u003e1–3× per week is the right cadence for most curl patterns. Use Eternal Curls Cleansing Crème (co-wash) on off-days.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it leave my curls defined or frizzy?\u003c\/summary\u003e\u003cp\u003eDefinition comes from how you apply leave-in and gel afterward, but Eternal Curls Shampoo sets up the cleanest, most hydrated canvas possible — so your stylers can do their job.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it safe on color-treated curls?\u003c\/summary\u003e\u003cp\u003eYes — sulfate- and sodium-chloride-free, color-safe.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan low-porosity hair tolerate it?\u003c\/summary\u003e\u003cp\u003eYes — the lightweight humectant base works for low-, medium- and high-porosity curls. Adjust dwell time on the conditioner side based on porosity.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003e\u003cstrong\u003ePairs With:\u003c\/strong\u003e Eternal Curls Intense Conditioner, Eternal Curls Deep Treatment Masque, Eternal Curls Polish \u0026amp; Protect Oil.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":59460810506321,"sku":"400121AS","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/402691-0.jpg?v=1777944085","url":"https:\/\/shop.annmichaelcollective.com\/products\/oribe-eternal-curls-moisturizing-shampoo","provider":"Ann Michael Collective","version":"1.0","type":"link"}