{"product_id":"oribe-gold-lust-transformative-masque","title":"Gold Lust Transformative Masque","description":"\u003ch2\u003eThe 5-minute reparative deep treatment for hair that needs a reset.\u003c\/h2\u003e\n\u003cp\u003eGold Lust Transformative Masque is the most concentrated reparative treatment in Oribe's Gold Lust line — a luxurious, balm-textured masque that visibly transforms dry, brittle, color-treated and over-processed hair in a single 5-minute application. Strands emerge softer, stronger, glossier and more elastic, with measurable improvement in manageability and break-resistance after the first use.\u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWeekly reparative ritual for color-treated or chemically-processed hair\u003c\/li\u003e\n\u003cli\u003eHair that feels dry, fried, gummy or chronically tangled\u003c\/li\u003e\n\u003cli\u003ePost-balayage, post-keratin or post-bleach recovery\u003c\/li\u003e\n\u003cli\u003eDense, coarse or curly textures that need real penetration, not surface coating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBio-Restorative Complex\u003c\/strong\u003e — Oribe's edelweiss, lychee and watermelon stem-cell antioxidant blend, dosed at higher concentration than in the daily conditioner.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed keratin \u0026amp; silk amino acids\u003c\/strong\u003e — penetrate the cortex to rebuild bonds weakened by chemical service and heat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea butter \u0026amp; mango butter\u003c\/strong\u003e — deeply emollient lipids that restore the cuticle's natural fatty layer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan, jojoba \u0026amp; passionflower oils\u003c\/strong\u003e — replenish softness, shine and slip without weighing strands down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSulfate-, paraben- and sodium-chloride-free. Color-safe, keratin-safe, gluten-free, vegan, cruelty-free.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing with Gold Lust Repair \u0026amp; Restore Shampoo, squeeze excess water from hair.\u003c\/li\u003e\n\u003cli\u003eDistribute a generous amount through mid-lengths and ends, using a wide-tooth comb to ensure full saturation.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5–10 minutes. For deeper treatment, cover with a shower cap and apply gentle heat (a warm towel works) for up to 20 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water. Use 1–2× per week, in place of conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003eHow often should I use Gold Lust Transformative Masque?\u003c\/summary\u003e\u003cp\u003e1–2 times per week for most hair. For severely compromised hair, you can use it up to 3 times per week for the first month.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I leave it on overnight?\u003c\/summary\u003e\u003cp\u003eIt's designed for 5–20 minute treatments. Leaving it overnight occasionally is safe but won't deliver additional benefit beyond about 20 minutes.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill it weigh down my hair?\u003c\/summary\u003e\u003cp\u003eIf rinsed properly, no. Fine hair should apply mid-shaft to ends only and rinse for at least 60 seconds.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it safe on bleached or double-processed hair?\u003c\/summary\u003e\u003cp\u003eYes — it's one of the most-recommended masques for post-bleach repair. Use immediately after a chemical service and weekly thereafter.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eDoes it replace my regular conditioner?\u003c\/summary\u003e\u003cp\u003eOn masque days, yes — use it in place of conditioner. On other days, use your regular Gold Lust Repair \u0026amp; Restore Conditioner.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eCan I use heat with it?\u003c\/summary\u003e\u003cp\u003eYes — applying gentle heat (warm towel, shower cap with body heat) for 10–20 minutes amplifies penetration into the cortex.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003e\u003cstrong\u003ePairs With:\u003c\/strong\u003e Oribe Gold Lust Repair \u0026amp; Restore Shampoo, Gold Lust Nourishing Hair Oil, Hair Alchemy Strengthening Masque.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Full Size","offer_id":59460810899537,"sku":"400108ASA","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":59460810932305,"sku":"401975AS","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/2819\/3361\/files\/1200Wx1200H-400108.jpg?v=1777944096","url":"https:\/\/shop.annmichaelcollective.com\/products\/oribe-gold-lust-transformative-masque","provider":"Ann Michael Collective","version":"1.0","type":"link"}