Gold Lust Transformative Masque
The 5-minute reparative deep treatment for hair that needs a reset.
Gold Lust Transformative Masque is the most concentrated reparative treatment in Oribe's Gold Lust line — a luxurious, balm-textured masque that visibly transforms dry, brittle, color-treated and over-processed hair in a single 5-minute application. Strands emerge softer, stronger, glossier and more elastic, with measurable improvement in manageability and break-resistance after the first use.
Best For
- Weekly reparative ritual for color-treated or chemically-processed hair
- Hair that feels dry, fried, gummy or chronically tangled
- Post-balayage, post-keratin or post-bleach recovery
- Dense, coarse or curly textures that need real penetration, not surface coating
Key Ingredients
- Bio-Restorative Complex — Oribe's edelweiss, lychee and watermelon stem-cell antioxidant blend, dosed at higher concentration than in the daily conditioner.
- Hydrolyzed keratin & silk amino acids — penetrate the cortex to rebuild bonds weakened by chemical service and heat.
- Shea butter & mango butter — deeply emollient lipids that restore the cuticle's natural fatty layer.
- Argan, jojoba & passionflower oils — replenish softness, shine and slip without weighing strands down.
Sulfate-, paraben- and sodium-chloride-free. Color-safe, keratin-safe, gluten-free, vegan, cruelty-free.
How to Use
- After shampooing with Gold Lust Repair & Restore Shampoo, squeeze excess water from hair.
- Distribute a generous amount through mid-lengths and ends, using a wide-tooth comb to ensure full saturation.
- Leave on for 5–10 minutes. For deeper treatment, cover with a shower cap and apply gentle heat (a warm towel works) for up to 20 minutes.
- Rinse thoroughly with cool water. Use 1–2× per week, in place of conditioner.
Frequently Asked Questions
How often should I use Gold Lust Transformative Masque?
1–2 times per week for most hair. For severely compromised hair, you can use it up to 3 times per week for the first month.
Can I leave it on overnight?
It's designed for 5–20 minute treatments. Leaving it overnight occasionally is safe but won't deliver additional benefit beyond about 20 minutes.
Will it weigh down my hair?
If rinsed properly, no. Fine hair should apply mid-shaft to ends only and rinse for at least 60 seconds.
Is it safe on bleached or double-processed hair?
Yes — it's one of the most-recommended masques for post-bleach repair. Use immediately after a chemical service and weekly thereafter.
Does it replace my regular conditioner?
On masque days, yes — use it in place of conditioner. On other days, use your regular Gold Lust Repair & Restore Conditioner.
Can I use heat with it?
Yes — applying gentle heat (warm towel, shower cap with body heat) for 10–20 minutes amplifies penetration into the cortex.
Pairs With: Oribe Gold Lust Repair & Restore Shampoo, Gold Lust Nourishing Hair Oil, Hair Alchemy Strengthening Masque.
- Ships within 2 business days from our salon
- Hand-picked by licensed stylists — every product in stock at the shelf
