Gold Lust
Some collections sell themselves. Gold Lust is one of them — the line that turned a small Brooklyn salon brand into the obsession of every editor, stylist, and second-day-hair pilgrim from Tribeca to Tulum.
Built around Oribe's legendary signature complex of bio-restorative oils — argan, jasmine, vetiver, edelweiss — Gold Lust is what happens when chemistry decides to behave like ritual. Each formula is engineered for repeated insult: balayage, heat tools, hard water, time. Centered on the cult-status Gold Lust Nourishing Hair Oil and the bond-rebuilding Repair & Restore Shampoo, the collection extends into a full overnight-to-overcoat regimen: the Restorative Night Crème, the once-a-week Transformative Masque, and the gilded grit of Gold Lust Dry Shampoo.
For hair that's been color-treated, heat-styled, or simply lived in — meet the regimen our colorists put in their own bathrooms. Shop the full Gold Lust collection now and feel the difference one wash in.
Collection Benefits
Repair and restore damaged hair with the gold standard in haircare. Shampoo, conditioner, treatment mask, hair oil and heat-protectant stylers combine natural healing oils with high-performance technology to rejuvenate and reinforce each strand.
- Repairs existing damage from processing, heat styling and brushing
- Protects hair from future damage
- Rejuvenates hair so it appears more youthful and healthy
- Restores soft, shiny, ageless hair
Before & After
The BEST…
I have very thick, coarse, wavy and bleached hair. I have used everything imaginable to treat my hair. This is the FIRST product that makes my hair manageable and shiny. It looks like hair should now. I love this product.”
